Corporate Clones_02

Corporate Clones:
This series contains photos of young corporate professionals. Young people are generally perceived to be full of life, risk takers and many things, other than what they become when they join the corporate world; a world that makes them lifeless like machines. Similar to mass products that come out of assembly lines, corporate youths are repetitive simulacrum; one mere imitation of the other in their approach to life and consumerist philosophy. Analogous to mass products these corporate youths are tokens of corporations and markers of kitsch trend. All come with a smile when required and speak the same corporate language. I have chosen typological portraits to represent the corporate professionals in my work as I feel the approach with its soulless expression does justice to depicting the emptiness of the today’s capitalist culture, which has turned youths into products of its machine too.

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